Digital Marketing Strategy: Effective Traits

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The goal of any digital marketing strategy is to create leads for your company. Whether you are a carpenter, pest control service, or plumber, you need people you can contact about your business. Whatever your means of getting them to your website, though, is only one part of the picture of lead generation. A successful digital marketing strategy also includes remarketing, to ensure you optimize all of your hard earned web traffic. Find out what makes an effective digital marketing strategy and what role remarketing plays in that. 

1. Social Media in Digital Marketing 

Social media marketing is one of the best ways to access a large audience. In 2018, almost 3.2 billion people, or 42% of the global population, logged in to social media accounts. Tapping into this resource with targeted marketing can be lucrative for your business. The key to getting the most out of social media is to use it well. 

The majority of companies, 73% of respondents in a survey, find their investment in social media marketing to be either somewhat effective or very effective. Because so many people use social media daily, make it a key component of your marketing strategy. 

2. Digital Marketing Newsletters 

Email remains crucial to any digital marketing campaign because it encourages existing customers to become repeat buyers of your products or services. Allowing customers to share announcements in email newsletters on their social media can increase interest in your company by harnessing the power of both platforms. 

3. Mobile Optimization 

Mobile optimization of your marketing methods is crucial because 68% of the world’s population has access to mobile devices. When examining those on mobile who use social media, the percentage reaches 39% of people around the globe. Having marketing ads, stories, posts, videos, and more to target these mobile users lets you reach people where they are. However, unless your ads have mobile optimization, users won’t be able to engage with them and may ignore the information. 

4. Search Engine Optimization (SEO) 

People still continue to use search engines for finding products and services, especially locally. Building content to appear higher in search rankings can drive new users to your website. Ideally, you want to have blog and site content that puts your website on the first page of results, past which, the majority of users don’t look. 

5. Automated Remarketing 

Digital Marketing Strategy

Once you get people to your site, you need to turn those visitors into leads by getting them to fill out your site’s forms. However, many people don’t have the time to completely finish the forms. Instead of losing these prospective leads, you can use automated remarketing to target them immediately. With a remarketing method, users get a subtle reminder to return to your site and finish the forms, which can increase the number of leads you get naturally. 

Integrate Automated Remarketing Into Your Digital Marketing Strategy 

If you don’t already use automated remarketing as a part of your marketing strategy, why not? You can only benefit from drawing users back to your site. See the difference this method can make by trying a free demo of our service at You will find that it becomes another pillar of your effective digital marketing strategy. 

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(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).

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