You may spend a lot of time keeping your website up to date. However, is your website working as hard for you? Most likely, you may still want ways to hone your site to optimize it for your business. Part of this optimization should help you to generate more leads. Here are the secrets that website builders know to make effective websites that engage your visitors and boost sales and leads.
Create Website Content to Market Directly to Your Target Audience
From the first time anyone comes to your site, they must know how your product or service will work for them. You need to know who your target audience is and make every page dedicated to reaching out to them. For instance, if you have a home services company, your tone and content should discuss the problems of homeowners who need repairs.
Each visitor to your site needs to understand that you have a specific interest in helping them. When you market to your target audience, the site visitors will feel cared for and are more likely to engage with your site’s forms or buy products.
Ensure Website Your Audience That Your Product or Service Can Help Them Solve a Problem
To generate more leads, your site must help visitors to recognize that your company can help them to solve a problem they have. For example, if your website makes novelty tee-shirts, you need to make each visitor understand how having a little comedy in their wardrobe can brighten their day and make them feel like the center of attention with an eye-catching shirt.
When your visitors feel that they can trust you or your product and that your solution will work for them, they are more likely to fill out contact forms, request quotes, or make purchases.
Give Them Guidance on Every Page
Visitors to your site become will only do what you want them to do if you tell them. At the end of each page, make sure that you have a call to action. For each company, this call to action will differ. You may want visitors to browse your online store and make a purchase. Someone else might need visitors to contact them or request a quote for services. Usually, though, the call to action will require the visitor to engage with the website.
Recover Lost Leads
When filling out forms or an online shopping cart, visitors leave information traces behind. If your website has an automated remarketing system installed, visitors who do not complete these tasks will receive a reminder shortly after they leave your site to return. By using automated remarketing, your site can generate more leads by recovering people who would otherwise have left your site for good.
Sign Up for Capture at AutomatedRemarketing.com
If you want your site to generate more leads, make changes to your content, and sign up for Capture automated remarketing today. It costs nothing to try, and your website could generate more leads by up to 15%. Try it today at AutomatedRemarketing.com.
Capture® is a MOV•ology™ Company that provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology Platform.
(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).
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