One of the biggest reasons for hosting a website is to encourage lead generation. However, it is not a matter of building the site and waiting for leads to roll in. You must find ways to constantly interact with visitors that come to your site, including, ensuring that abandoned forms don’t cost you leads. These lead generation secrets will help to improve your chances of creating leads that will eventually become contacts and future customers.
What Constitutes a Lead?
A lead is someone who has shown interest in your business and wants more information. For example, anyone who fills out a form is a lead. These forms could be newsletter signups or email templates.
Typically, websites have a design that encourages lead generation. The arrangement should prompt visitors to sign up for more information or to contact the business directly. However, if you find that you have too many abandoned forms on your site or not enough leads generated, you may need to make some changes in your marketing strategy.
How to Improve Lead Generation
First, look at your site’s content. Are you reminding visitors to contact you or to fill out a contact form? If not, make sure that your site visitors have this reminder on every page. Plus, include a link to the form to fill out on each page of your site. Overall, you want to make the task of filling out a form as easy as possible for those who come to your site.
Next, make social media work for you. Don’t forget to use Facebook, Twitter, Instagram, and other social media sites to direct people to your site. Encourage interactions with your website for those who want to ask you questions or find out more about your business.
Lastly, don’t neglect the forms on your site. Integrate automated remarketing technology to increase lead generation. Automated remarketing from companies like Capture® automate the process of lead recovery to create a regular remarketing campaigns that consistently brings leads back to your site without manual interference. Through using Capture® alone, you could increase your lead generation by up to 15% due to getting leads from people who abandon forms…now sprinkle in some automated postcard remarketing and some google ad retargeting and your digital marketing game just got substantially stronger.
Sign Up for a Trial of Capture
After making changes to your website and social media strategy, don’t leave leads on the table. Sign up for Capture®’s automated remarketing to improve your lead generation rate and ensure that visitors who abandon forms become leads that you can use.
Capture® is a MOV•ology™ Company that provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology Platform.
(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).
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