Those who visit your website don’t live on the internet, once they leave you don’t want them to be lost forever. Retargeting your website visitors is a vital role in converting leads.Therefore, your marketing methods should not only target them online. Using retargeting methods outside the web will help increase the number of those who complete your site’s forms. By extension, this method could raise the number of those who potentially become customers of your company. Discover more about this outside-the-email-box method of bringing visitors back to your site.
Why Email Alone Won’t Work
Though emailing site visitors often works, it does not reach everyone. According to a survey in 2017 of Adobe customers, respondents decreased the amount of time they spent checking emails. Survey results showed drops of 36% and 20% for personal and work emails, respectively. Additionally, people frequently check their emails while doing something else. A majority, 69%, do it while watching television or a movie. Therefore, even if you do connect with a potential customer through email, you may not grab their attention as you intend.
Direct Mail Retargeting May Be More Effective Than Email
Even as people spend less time on emails and given them only divided attention, 61% of consumers in the same 2017 Adobe survey still preferred email contact. While you can reach these people through email, it still leaves a large percentage that you do not connect with. Additionally, consumers are changing how they prefer companies contact them. In 2020, 73% of Americans wanted direct mail to read at their leisure.
In fact, direct mail may be more effective than email because 90% of direct mail messages gets opened by the recipient, compared to no more than 30% of marketing emails.
When using postcard retargeting with email remarketing, you can increase conversion rates to 40% and website visits to 68%.
What Is Retargeting?
Postcard retargeting is another method of reconnecting with visitors to your website who may have started forms and failed to complete them. Because many forms request home addresses, Capture® collects this information to allow you to reach out to the visitors in a novel way.
To make your marketing more effective, make sure that it matches your targets’ interests. If someone has visited your site and started to fill in a form, they have already shown interest in your brand. By reaching out through the mail, you can connect with them in a surprising, personalized way.
Try Capture® to See How Retargeting and Remarketing Can Improve Your Site’s Effectiveness
If you want to see how postcard retargeting works for your company, connect with us at today. You can combine postcard deliveries with email messages to reach your potential customers wherever they are. To make the process even easier, you can integrate Capture® with Mail Chimp, Google Ads, and more. Sign up for Capture today to try it out and get the most out of your website through automated remarketing and postcard retargeting.
Capture® is a MOV•ology™ Company that provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology Platform.
(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).
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