Consumers often don’t know who they will contact for home services until they need them. This makes marketing in the home services industry unique among sectors. Additionally, your company works in a highly localized area instead of nationally. If you market to people who don’t live in your service area, you will waste your money. To boost leads and get more sales, you need to strategically optimize your marketing. Ideally, you want to reach the greatest number of local people and you do this by using multiple strategies.
Implement Local SEO
We can’t have multiple marketing strategies without addressing SEO (search engine optimization). SEO aims to get your website higher in search results. Using SEO means that you have a website that appears at the top of the page when people search for your home services in their area. Since they already need to have local services, they will be more likely to visit your site if it appears higher in the search results. For instance, you may want to optimize your plumbing site for the phrases “plumbers near me” or “plumber in CITY.”
Consider SEM in Addition to SEO
An addition to your SEO marketing strategy that requires changing your website to appear at the top of search results is SEM. Search engine marketing is a paid advertising strategy in which you invest in ads that appear above the search results.
For instance, if you run a residential cleaning service and someone types in “house cleaning near me” your ad may appear at the top. However, for searches unrelated to your home services company, your ad will not appear. Because your business relates to the search, you have a better chance of getting people to visit your website and add to your list of leads.
Never Forget Social Media and the Power of People in Your Multiple Marketing Strategies
Having multiple marketing strategies in this day and age MUST include social media to serve your business well. Posting to these sites connect you directly with former, current, and potential customers by answering their questions in a public forum. Your social media site can also redirect people to your website and encourage them to fill out contact forms. By using your contacts from social media sites, you can increase the leads for your home services company.
Automated Remarketing Brings Visitors Back to Your Site, Optimizing Your Multiple Marketing Strategies
Generating leads relies on form completion on your site. However, people rarely have time to devote full attention to web browsing. Because things can distract them or divert their attention, abandoned forms happen frequently. Don’t lose those potential leads. Use automated remarketing from Capture to send a message to the visitor. This email prompts them to return and become a lead after completing the form they left.
Capture® is a MOV•ology™ Company that provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology Platform.
(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).
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