Creating a comprehensive digital marketing plan should always include automated remarketing. But what does automated remarketing do for your website? Great question! In this blog we want to go over why to include this feature and how it can help you effortlessly grow your revenue and ROI once its set up and running. Incorporating automated remarketing can significantly increase form completion on your site. In fact, once it’s set up you don’t have to do much of anything at all to recover revenue from abandoned visitors and increase form completion rates.
How to Implement Capture®
Capture® is like any other tool on your website. It does not slow down your site, and allows you new insight in to your website visitors.
When a user visits your site, Capture® waits until the person starts to fill out online form. If the person completes the form or purchase, Capture® does not need to do anything. However, if the person leaves the form incomplete the automated remarketing tool jumps into action.
The user’s information goes to our site, from there, we send out emails to remind them to return to complete the forms they started or to checkout the cart they abandoned. You can customize the details and branding of these emails, A/B test various subject lines, and control the timing that they are deployed.
When a user responds to the email and returns to your site to complete the work they abandoned, we count them as a conversion. The effectiveness of automated remarketing lies in the number of conversions we produce.
What Information Does the System Collect?
Our Capture® system is safe for your site and its users. Capture® only collects contact information such as name, home address, email address, and phone number. It ignores sensitive or financial information such as credit card numbers, bank accounts, social security numbers, and passwords. We are proud to be Privacy Shield Certified as well as GDPR compliant, for more details on our security and privacy you can check out our FAQ page.
How Effective Is Automated Remarketing?
Now that you know what automated remarketing does for your website, let’s talk about how effective it is. By using automated remarketing tools, you can make your site more profitable and bring in more contacts. The best part is the AUTOMATION! Our clients love the ‘set it and forget it’ model that continues to generate leads, communicate to visitors and help convert more traffic to leads 27/7 without manual intervention.
For form completion, Capture® has a conversion rate between 10% and 15%. By encouraging people to complete forms on your site, you can add to the number of people who give your site their information. This type of direct connection with site users indicates they have an interest in your site, product, or service, which can increase the likelihood that you will get responses from directly targeting these people in email campaigns.
While form completion is important, your site’s shopping carts help to bring you profits. Abandoned carts can cost you money in lost revenue. However, with Capture®, you can recover 10% to 30% of that money. The automated remarketing encourages users to complete the checkout of their carts, getting you back profits that would have otherwise disappeared.
How Much Does Automated Remarketing Cost?
The good news for you is that Capture® is a free product for its trial version to use on a single form on your site. We offer a premium product if you want more features. The paid version is for increasing the number of forms tracked or for use on more than one website. Total pricing depends on the number of forms Capture® tracks. We never lock you into a long-term contract. You pay monthly and can cancel when you wish.
With any product, the benefits must outweigh the costs, and now knowing what Automated Remarketing does for your website we hope you are ready to grow your ROI and let us help you with that journey!
Try a Free Trial of Capture®
You don’t need to pay to test out Capture®. We offer a free trial that lets you see the return you can get on your investment. Sign up for a free trial today. Once completed, you can get started with Capture® and see how effective automated remarketing can be for your business.
Capture® is a MOV•ology™ Company that provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology Platform.
(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).
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