How can direct mail affect your online marketing efforts? A lot more than you think. In fact, when combined with email marketing, physical mail can rocket conversion rates to 40%. However, to get this type of effectiveness, you need to know how to integrate physical mail and email into your retargeting efforts. Capture® can help you do this effortlessly.
Why Market Through Physical Mail?
Marketing through physical mail is more important than you might think. People receive many more emails than they do pieces of physical mail. Therefore, if you only market or retarget through emails, your message could get lost or sent to a spam folder.
However, for physical mail, because people get many fewer pieces, they take time to look at and handle each piece individually, giving physical mail messages more time than they would for email.
Combining Marketing Methods
Combining email and physical mail provides two sources of potential contact with former site visitors. By sending messages multiple ways, visitors get more than one chance to see your retargeting or initial marketing message. Therefore, you have a greater chance of having customers respond to your mailings.
You should also combine marketing and retargeting to optimize your efforts. Marketing reaches people for the first time while retargeting connect with individuals who have abandoned carts or forms on your site. You can use email and direct mail for both methods.
How Direct Mail Retargeting Works
Retargeting can be more effective than initial marketing because it sends messages to those who already have been to your site. Because the people targeted through remarketing have already interacted with your website, they are more likely to become lead conversions. When using direct mail, postcard retargeting combined with email can improve your conversions and your return on marketing and remarketing investments.
Try Capture® on Your Website to See for Yourself Higher Conversion Rates
Don’t wait to start taking advantage of higher conversion rates through both email and direct mail retargeting. Sign up in three easy steps for Capture® today. You’ll also find a large selection of integrations to make Capture® even more powerful for your marketing. Now is the perfect time to make the most of your marketing budget with Capture® and retargeting through email and physical mail.
Capture® is a MOV•ology™ Company that provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology Platform.
(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).
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