How to Convert Website Traffic into Sales: Understanding Your Website Traffic Data
The first step to converting website traffic is to understand the data that you gather about website visitors. The more you know about what people do on your website and how much time they spend on pages, the more specific changes you can make to improve your conversion rate.
Terms to Know About Website Traffic
First, to use your website traffic data, you need to know what the numbers mean. Here are some terms to familiarize yourself with to improve your understanding of the information provided:
Website Traffic Bounce Rate
The bounce rate divides the single-page visits to a site by the total number of visits. This number indicates how many people looked at only one page of your site before leaving.
Website Conversion Rates
Conversion rates refer to the number of people who completed the desired action, such as completing a form or buying a product divided by the total number of people who start the process. For instance, if you want to measure conversion rates for form completion, the value would be the number of people who complete the form divided by the total number of people who start the form.
Hits vs. Visits
Hits only refer to how many times a computer accessed the server to download an aspect of a webpage. A single webpage could have multiple hits if it has several images or elements. Visits measure the number of times a webpage was visited, even if by the same person. So, if one person visits your website three times, that counts as three visits.
Website Page Views
Page views refer to the number of times individual web pages are clicked on. For instance, if one person visits your website and goes to the About Us page three times, that will count as three page views on that webpage.
Time Spent on Site
The long time spent on your site is better because it means that users are interacting with elements or reading information on the site.
Website Traffic Sources
Web traffic sources indicate where site visitors came from before clicking on your website. This category breaks down into visitors from search engines, direct links, referrals, or marketing links.
Unique Website Traffic Visitors
Unique visitors only count visits from separate users over a given time. For example, if one visitor came to a website three times, that would only count as one unique visitor.
What Is a Good Conversion Rate?
Conversion rates differ significantly by industry and the types of products offered. For instance, Amazon has a conversion rate of seven times the industry average. However, most companies will not get the same high conversion rate for their sites. In fact, for the top 1000 retailers in e-commerce, the median conversion rate for 2020 was 2.9%. Therefore, don’t expect double-digit conversions immediately.
Aside from e-Commerce, the industry also makes a difference in conversion rates. The median values vary from 2.4% for agencies to 9.8% for catering and restaurants. Therefore, consider your industry before comparing your conversion rate. Generally, anything between 2% and 10% is acceptable.
How to Improve Your Conversion Rates
You can improve your conversion rates by optimizing your website, reducing the amount of steps visitors need to navigate your site, and amending your call to action to be more effective.
Automated Remarketing from Capture Can Help Boost Your Conversions Effortlessly
While you can improve your conversion rates through traditional means, don’t forget to have a backup plan to handle form or cart abandoners from your website. These site visitors can become valuable assets by using Capture® to automatically remarket to them. In fact, with Capture®, conversion rates of 10% to 15% are normal. Start using Capture® today by signing up for a free trial.
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