How to Use Automated Remarketing to Win Back Submissions

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In the digital marketing world, one of the most frustrating challenges is dealing with abandoned web form submissions. Fortunately, automated remarketing has emerged as a powerful tool to re-engage these potential customers. This blog post explores how to leverage automated remarketing for abandoned web form submissions, best practices for remarketing campaigns, and tips for creating effective ads.

How to Use Automated Remarketing for Abandoned Web Form Submitters:

  1. Identify Abandoners: Use web analytics tools to track users who leave your forms incomplete.
  2. Segment Your Audience: Not all abandoners are the same. Segment them based on their interaction level – for instance, those who partially filled forms versus those who left immediately.
  3. Set Up Automated Triggers: Implement automated triggers in your CRM or marketing platform to initiate the remarketing process once a form is abandoned.

Best Practices for Automated Remarketing Campaigns:

  1. Timely Follow-Up: Timing is critical. Initiate your remarketing efforts soon after the abandonment to stay top of mind.
  2. Personalized Messages: Use the information provided in the form to personalize your messages, making them more relevant and engaging.
  3. Clear Call-to-Action: Ensure that your remarketing ads have a clear, compelling call-to-action, guiding the user back to complete the form.
  4. Respect Privacy: Always adhere to privacy laws and regulations. Provide clear opt-out options in your communications.

Tips for Creating Effective Automated Remarketing Ads:

  1. Engaging Content: Use attention-grabbing headlines and engaging content that speaks directly to the user’s needs or pain points.
  2. Visual Appeal: Incorporate visually appealing graphics or images that are aligned with your brand and message.
  3. Offer Incentives: Consider offering incentives like discounts or free trials to motivate users to complete their submissions.
  4. A/B Testing: Continuously test different versions of your ads to see which ones perform the best in terms of engagement and conversion rates.


Automated remarketing for abandoned web form submissions is an effective strategy to re-engage potential customers. By understanding your audience, personalizing your approach, and creating compelling content, you can significantly increase your chances of converting these lost opportunities into successful transactions.

About Us

Capture® is a MOV•ology™ Company that provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology Platform.

(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).

To learn more visit us at, call us at 714-855-1670 or send an email at

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