User Information Gathering In Your Digital Marketing Strategy

User information gathering is at the heart of digital marketing.  Whether it is through social media algorithms, IP addresses or abandoned from data all of the information gathered can be used to reach and communicate with your prospects and help you grow your business when used correctly. Here is some information on how Capture® handles user information gathering.

What User Information Does Capture® Gather?

Capture® does not gather customer credit card information or other sensitive information such as passwords. The software collects names, email addresses, phone numbers, physical addresses, and whatever else your site includes as form fields. Plus, the software never shares or sells the information it collects. Therefore, visitors can rest assured that we will only use their information for remarketing.

Does Capture® Comply with Regulations Governing User Data Security?

United States-based regulations, such as the California Consumer Privacy Act (CCPA), fall into the regulations that Automated Remarketing must adhere to because it and the websites that use it have their bases in the U.S. Therefore, Capture® does meet the guidelines of the CCPA, including giving people the right to opt-out of having their data collected and informing them of how it is used.

Additionally, user information gathered through Automated Remarketing is only collected through customer opt-in by voluntarily beginning to fill out a form, or it is anonymized to make it unconnected to an individual.

What Happens When a User Requests to Unsubscribe from Emails?

Because opt-out is a major portion of consumer rights in many regulatory requirements, including CCPA and the CAN-SPAM Act, we always give individuals the chance to stop receiving emails from us. If they choose to unsubscribe, we remove their user information to honor their request.

Start Using Automated Remarketing on Your Site to Make the Most of User Information and Your Advertising

Automated Remarketing securely collects and effectively uses information gathered from site visitors in compliance with regulatory guidelines. Therefore, you don’t have to worry about whether customer information is safe or if you need to take additional steps to protect what Capture® uses.

Start making your website work harder for you by signing up for a trial of Capture today at Automated Remarketing. You may never want to go back to letting your site’s forms and carts remain abandoned again.