Your customers don’t live on the internet. In fact, they conduct most of their business off their computers. Your marketing strategy should reach out to them where they spend most of their time. By using postcard remarketing, you capture the attention of your local customers and draw them back to your website and your business.
What Is Postcard Remarketing?
Postcard remarketing sends a card to the home address of the site visitor. Additionally, this marketing strategy augments an email remarketing campaign. By adding postcard remarketing to email, you gain the ability to get in touch with your customers in a way that email can’t. According to the United States Postal Service, 67% of people report feeling that direct mail is more personal than email or internet ads. Therefore, leveraging this personal connection with customers could increase your website’s conversions beyond the number that you already get from email remarketing.
How Postcard Remarketing Works
Postcard remarketing works in a manner similar to automated email remarketing. First, visitors come to your site from internet searches or other marketing methods. If they begin to fill out a contact form but cancel the action early, Capture® starts to work. Capture® gathers information about the individual to initial remarketing.
Second, after the individual abandons the form, Capture® sends a remarketing email reminder. This email works to get them to come back to your site. You can customize the message in this email as you see fit. Lastly, with postcard remarketing, the customer also gets a card in the mail a few days later as a secondary reminder to return to your site.
Benefits of Multichannel Marketing
Multichannel marketing connects with your website’s visitors in several ways. Therefore, by providing internet and real-world marketing, Capture® can increase your conversion rate and grow your customer base. Moreover, as noted, postcards feel more personal to the majority of people. Consequently, by using these as part of your multichannel marketing strategy, you can make a deeper connection with potential customers.
Trust Capture with Your Remarketing Projects
Get in touch with your site visitors in multiple ways with email and postcard remarketing. Turn over your automated remarketing efforts to Capture®. Sign up today to get started with Capture® on your website. Or contact us with questions about our services and how our multichannel marketing can help your business.
Sources
https://www.pb.com/docs/US/pdf/Microsite/Nonprofit/ed_np_getyourmailopened_05MailMoment.pdf
