Make your website more effective and increase conversion rate by making a few simple changes. Though small, these changes can have major impacts on your website and your overall marketing strategy. If you want more conversions from your site, integrate the following into your plan:

1. Simplify Your Forms

If you have long or complex forms, visitors may abandon them and never return. Simplify forms to make completing them as fast and painless as possible to improve your conversion rate.

2. Strengthen Your CTAs

Your calls to action (CTAs) should be strong and clear on every page of your site. Visitors cannot become conversions if they don’t know how to do so. If you want people to shop in your online store or contact you, let them know through a clear CTA.

3. Use Automated Remarketing

Automated remarketing can rocket your conversion rates to 10% or higher. This tool sits on your website waiting until someone starts a form or cart. It automatically remarkets to them via email to get them to return if they abandon their original action. Because they are a return visitor, they are more likely to convert.

4. Add a Countdown Timer

People feel a sense of urgency when under a time limit. A study shows that adding a countdown timer to an online store increased sales by 9%. If your goal is getting people to purchase, you can see greater conversions by presenting urgency with a countdown timer.

5. Add a Third-Party Sign-Up

If you want to get people to sign up for your site, integrate alternative login methods, such as signing up with their Facebook or Google accounts. These methods make signing up much faster and the individual has one less password to remember.

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Sources

https://www.neurosciencemarketing.com/blog/articles/urgency-timer.htm#

http://automatedremarketing.com/faqs/

https://www.crazyegg.com/blog/increase-your-conversion-rate/

https://marketing.automatedremarketing.com/signup